0
2020
Yoga Mat Market

Yoga Mat Market by Material (PVC, TPE, Rubber, Cotton/Jute, and Others), End User (Yoga & Fitness Clubs, Household, and Others), and Distribution Channel (Supermarket/Hypermarket, Specialty Stores, E-commerce, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026
Update Available On-Demand

A05996
Pages: 229
Feb 2020 | 11897 Views
Author(s) : Shankar Bhandalkar , Roshan Deshmukh
Tables: 118
Charts: 52
  • Formats*:

  • SIngle User License, Five User
    License & Enterprise User License

  • Data Pack Excel License

  • It comes with the additional cost
    of $2500.00 contact sales.

 

COVID-19

Pandemic disrupted the entire world and affected many industries.

Get detailed COVID-19 impact analysis on the Yoga Mat Market

Request Now !

The yoga mat market size was valued at $13.3 billion in 2018, and is estimated to reach $23.2 billion by 2026, registering a CAGR of 7.1% from 2019 to 2026. In 2018, the PVC segment accounted for more than one-third of the total yoga mat market share. Yoga is considered to be one of the most effective ways to keep mind and body healthy. Yoga mats of different types and materials provide comfort while practicing yoga, and serve as the most essential accessory purchased by yoga practitioners across the globe. 

Rise in prevalence of obesity and increase in health consciousness among consumers are the key factors that drive the growth of the yoga mat market. Obesity is associated with a number of health issues or disorders such as sudden cardiac arrest, hypertension, hypotension, and diabetes. Therefore, to lose weight, reduce stress, and improve blood circulation, obese people tend to participate in yoga, thereby supporting the yoga mat market growth. Owing to increasing health consciousness, consumers are increasingly joining yoga studios and fitness clubs for practicing yoga and other fitness activities. According to annual surveys conducted by the International Health, Racquet, & Sportsclub Association (IHRSA), significant increase has been witnessed in the number of health clubs, gyms, and other fitness centers in the recent past. This is expected to encourage people to engage into practicing yoga and fitness activities, which, in turn, will contribute toward the growth of the yoga mat market.

Furthermore, manufacturers have been focusing on providing yoga mats with enhanced comfort, more convenience, and with different material selection to consumers to gain a competitive edge in the global market. 

Yoga Mat Market

Get more information on this report : Request Sample Pages

The global yoga mat market is segmented into material, end user, distribution channel, and region. By material, the market is categorized into PVC, TPE, rubber, cotton/jute, and others. Depending on end user, it is segregated into yoga and fitness clubs, household, and others. On the basis of distribution channel, it is divided into supermarket/hypermarket, specialty stores, e-commerce, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, India, and rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).

Yoga Mat Market
By Material

Your browser does not support the canvas element.

The Cotton/Jute segment would witness the fastest growth, registering a CAGR of 7.9% during the forecast.

Get more information on this report : Request Sample Pages

On the basis of material, the PVC segment accounted for the highest share in the global market in 2018. Yoga mat made from PVC have been the widely used among consumers, due to its worldwide availability and cost-effectiveness. However, the market for cotton/jute yoga mat is expected to grow at the highest CAGR during the yoga mat market forecast period, owing to its eco-friendly nature and surge in inclination of consumers toward yoga mats made from natural material. 

Yoga Mat Market
By End User

Your browser does not support the canvas element.

Yoga and fitness clubs segment would witness the fastest growth, registering a CAGR of 7.6% during the forecast period.

Get more information on this report : Request Sample Pages

On the basis of end user, the household segment held a significant share in the global market in 2018. However, the yoga fitness & clubs segment is expected to garner the highest share during the forecast period, owing to increase in number of health & fitness centers. This is attributed to increase in consumer awareness about the health benefits offered by practicing yoga. 

Yoga Mat Market
By Distribution Channel

Your browser does not support the canvas element.

The E Commerce segment would witness the fastest growth, registering a CAGR of 6.8% during the forecast.

Get more information on this report : Request Sample Pages

Depending on distribution channel, the specialty stores segment dominated the yoga mat market, with more than half of the share in 2018, and is expected to retain its dominance throughout the forecast period. Specialty stores are the most preferred for purchasing yoga mats, as customers are conscious about the accessories they are buying for yoga & fitness activities, due health concerns. Moreover, specialty stores provide guidance and suggestions depending on the requirements of customers, which enable customers to choose the most suitable accessory for themselves. Owing to these advantages, the specialty stores segment is expected to dominate throughout the forecast period. Furthermore, owing to busy lifestyle and increase in trend of convenient lifestyle among consumers, e-commerce channels serves as an ideal option for purchasing accessories such as yoga mats. This is anticipated to propel the growth of the e-commerce segment during the forecast period.

Yoga Mat Market
By Region

2026
Asia-pacific 
North America
Europe
Lamea

Asia-Pacific is the largest market growing at a CAGR of 8.1% from 2019-2026.

Get more information on this report : Request Sample Pages

Region wise, Asia-Pacific was the prominent market in 2018, accounting for the maximum share. This is attributed to increase in number of yoga practitioners and surge in adoption of yoga mats from India, China, Japan, and Australia. Increase in initiatives by government and fitness clubs to promote yoga is expected to drive the market for yoga accessories in the region, eventually propelling the growth during the yoga mat market forecast.

The key players profiled in the report include Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex. 

Key Benefits for Stakeholders:

  • The report provides a quantitative analysis of the current yoga mat market trends, estimations, and dynamics of the market size from 2018 to 2026 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the market size and segmentation assist to determine the prevailing yoga mat market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the yoga mat market. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the yoga mat industry. 

Key Market Segments

  • BY MATERIAL
    • Polyvinyl chloride (PVC)
    • Thermal plastic elastomer (TPE)
    • Rubber
    • Cotton/jute
    • Others
  • BY END USER
    • Yoga & fitness clubs
    • HOUSEHOLDS
    • OTHERS
  • BY DISTRIBUTION CHANNEL
    • SUPERMARKET/HYPERMARKET
    • SPECIALTY STORE
    • E-COMMERCE
    • OTHERS
  • BY REGION
    • NORTH AMERICA
      • US
      • CANADA
      • MEXICO
    • EUROPE
      • GERMANY
      • FRANCE
      • UK
      • ITALY
      • SPAIN
      • REST OF EUROPE
    • ASIA-PACIFIC
      • CHINA
      • JAPAN
      • AUSTRALIA
      • INDIA
      • REST OF ASIA-PACIFIC
    • LAMEA
      • LATIN AMERICA
      • MIDDLE EAST
      • AFRICA


Key Market Players

  • ADIDAS AG, (ADIDAS)
  • Aurorae Yoga, LLC
  • Ecoyoga Ltd
  • Eupromed
  • Hugger Mugger
  • Jade Yoga
  • LULULEMON ATHLETICA INC
  • Manduka
  • prAna
  • YAAZHTEX
 

Loading Table Of Content...


 
 

Surge in demand for ecofriendly yoga mats has been witnessed in the recent past, which is expected to continue during the forecast period. Inclination toward yoga mats with different shapes and portability is among the key factors attracting a large customer base. In addition, increase in investment in R&D to provide innovative yoga mats fuels the market growth. For instance, Smartmat launched the world’s first intelligent yoga mat, which indicates the correct pose as a real-time feedback if the user is not in the alignment and stores the data about the same. Thus, all these factors together are expected to offer lucrative growth opportunities for market expansion in the near future.     

PURCHASE OPTIONS

Start reading instantly ,This Report and over 13000+ thousand more Reports, Available with Avenue Library, T&C*

Call or Email us

U.S.-Canada
Toll-free :
+1-800-792-5285
Int'l : +1-503-894-6022
Europe : + 44-845-528-1300
Email : help@alliedmarketresearch.com

Looking for Customization

 Customization Request

Have a question?

 Speak With Analyst

Any Confusion?

 Inquire Before Buying

Have a glance of Report

 Request Sample
 
FREQUENTLY ASKED QUESTIONS?

A. The global Yoga Mat market was valued at $14.3 billion in 2019

A. The global yoga mat market is anticipated to reach $23.2 billion by 2026.

A. The Yoga Mat Market projected to grow at the CAGR of 7.1% in the forecast period (2019-2026)

A. The global yoga mat market is segmented into material, end user, distribution channel, and region. By material, the market is categorized into PVC, TPE, rubber, cotton/jute, and others. Depending on end user, it is segregated into yoga & fitness clubs, household, and others.

A. The active players in the yoga mat Market include Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex

A. Surge in demand for yoga mats from emerging markets and government initiatives to promote healthy lifestyle are the key trends in yoga mat market.

A. PVC yoga mats are likely to lead the market for yoga mats in the near future.

A. E commerce segment in terms of distribution channel is expected to showcase the fastest growth in the global Yoga Mat Market

RELATED TAGS
 

HAVE QUESTIONS?
SPEAK WITH ANALYST

 

DID YOU MISS ANYTHING?
DO YOU HAVE SPECIFIC REQUIREMENTS?

 

Download Sample

OR

Purchase Full Report of
Yoga Mat Market

Start reading instantly.
This Report and over 13,000+ thousand more Reports, Available with Avenue Library. T&C*.

  • Online Only
  • $3,456
  • Online cloud access only
  • Restricted print, copy, paste & download
  • Read only
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Data Pack
  • $3,840
  • Restricted to one authorized user
  • One print only
  • Available in
    Excel
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Single User
  • $5,769
  • Restricted to one authorized user
  • One print only
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Five Users
  • $6,450
  • Limited to five authorized users
  • Print upto five copies
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Enterprise
    License/PDF

  • $9,995
  • Unlimited
    within
    company/enterprise
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Library Membership
  • $ 999
    Per User/ Per month/ Billed annually
  • Published Content
    E-access
  • Company Profiles
    E-access
  • Newly Added Content Access
  • 10 PDF
    Downloads
  • 5 Excel Data
    Pack Downloads
  • 250 Company Profiles PDF Downloads
  • Buy Now

*Taxes/Fees, if applicable will be added during checkout. All prices in USD

 

Why Allied Market Research?

 

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction

Customization

On-demand customization of scope of the report to exactly meet your needs

TARGETED MARKET VIEW

Targeted market view to provide pertinent information and save time of readers

 

Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

 
Get Industry Data Alerts
 

Why Allied Market Research?

 

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction

Customization

On-demand customization of scope of the report to exactly meet your needs

TARGETED MARKET VIEW

Targeted market view to provide pertinent information and save time of readers