Microgreens are vegetable greens that are harvested before the cotyledon leaves have fully formed. They are utilized as a dietary supplement, a cosmetic enhancement, and a flavor and texture enhancer. Microgreens can be used to add sweetness and spiciness to a variety of dishes. These are smaller than "baby greens" since they are eaten right after they sprout, rather than after the plant has matured to produce multiple leaves. Arugula microgreen is very popular among chefs and home cooks alike. It also grows very quickly and is relatively cheap. Thus, it has become very popular in the catering industry and is used to give the food a zesty and/or spicy flavor. Increased expenditure on premium, healthy, functional, and nutritional food, and increased adoption of indoor vertical and greenhouse farming are some of the factors propelling the arugula microgreens market growth throughout the forecast period.

Market Scope and Structure Analysis

COVID-19 Impact analysis

• The breakout of the COVID-19 pandemic has had a negative impact on the arugula microgreens market growth. Due to a disrupted supply chain and the closure of restaurants and grocery stores, which are important distributing hubs and end users of arugula, sales of microgreens have decreased significantly.
• On the other side, due to the breakout of the COVID-19 pandemic, people have become more health conscious and their shopping habits have seen a change. Arugula helps in boosting the immune system so the market has experienced a rise in demand from the consumer side
• With restriction starting to being lifted around the globe, manufacturers now have an opportunity to gain a huge chunk of the market and fulfill the requirements of the customers.

Top Impacting Factors

• Many cosmetic companies use arugula leaf extracts in a variety of their products as it has anti-inflammatory and antioxidants properties.
• Surge in the growth of the aquaponics market boosts the growth of the arugula microgreen market owing to rise in the demand for organic vegetables.
• Chefs are discovering arugula as a new gourmet component that can be used to enrich salads or as an edible garnish to dress up a range of different dishes.

Market Trends

Indoor farming is becoming more popular

People's increased health concern has prompted them to consume a nutrient-dense diet, resulting in the adoption of indoor farming technologies. Indoor farming is not only practiced by consumers at home, but it is also widely practiced in huge greenhouses. As a result, the arugula market is expected to expand in the next years.

The market has grown moderately due to the increase in adoption of protected cultivation. A consistent increase in greenhouse vegetable output, including arugula, has been observed in Canada, and the multi-decade trend of expansion is expected to continue in the near future. Greenhouse technology's success is expanding the arugula industry. As a result, revenue has steadied in tandem with demand increase, which has benefited the market expansion.

Restaurants are poised to take over the market

In premium cuisines, arugula is utilized as a fresh flavoring component. It is become one of the most popular components in fine dining establishments. Arugula is expected to affect the vegetable shopping habits of the client in the future, according to the National Restaurant Association. Arugula is also expected to be a hot trend in restaurants, according to roughly 51% of chefs.

Key Segments Covered

Farming

• Indoor Vertical Farming
• Commercial Greenhouses
• Others

Distribution Channel

• Retail Stores
• Farmers Market
• Grocery Stores
• Restaurants
• Others

End User

• Residential
• Commercial

Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia-Pacific
• LAMEA
  • Latin America
  • Middle East
  • Africa

Key Benefits of the Report

• This study presents the analytical depiction of the Arugula Microgreen industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Arugula Microgreen Market share.
• The current market is quantitatively analyzed from 2020 to 2028 to highlight the Arugula Microgreen Market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed Arugula Microgreen Market analysis based on competitive intensity and how the competition will take shape in coming years

Questions answered in the Report

• Who are the leading market players active in the Arugula Microgreen Market?
• What current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?
• What is Arugula Microgreen Market prediction in the future?
• Which will be the niches at which players profiling with recent advancements should set a presence?
• What are the driving factors and opportunities in the market?
• What are the current trends and predicted trends?
• What are the challenges faced in the Arugula Microgreen Market?