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2023

Broccoli Microgreens Market

Broccoli Microgreens Market Size, Share, Competitive Landscape and Trend Analysis Report by Farming (Indoor Vertical Farming, Commercial Greenhouses, Other), by Distribution Channel (Retail Store, Farmers Market, Others), by End User (Residential, Commercial): Global Opportunity Analysis and Industry Forecast, 2022-2031

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Author's: Samriddhi Chauhan | Roshan Deshmukh
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The global Broccoli Microgreens Market Size was valued at $237.2 million in 2021, and is projected to reach $398.5 million by 2031, growing at a CAGR of 5.5% from 2022 to 2031.

Broccoli Microgreens Market

Broccoli microgreens are edible plants that are harvested in the juvenile growth stage. They have a quick crop cycle. They are ready to harvest in around 7 to 14 days, depending on the species and varieties of the microgreens. Microgreens are majorly cultivated in the indoor vertical and greenhouse farming methods as they need intense care and controlled environment. The favorable temperature for the healthy and desired growth of microgreens is 18 to 24°C and relative humidity (RH) is of 40 to 60%; therefore, protected cultivation is majorly used.

There are various health benefits associated with broccoli consumption such as fighting inflammation, cancer prevention, improved heart health, and proper digestion. Broccoli microgreens constitute high quantities of magnesium, manganese, copper, and zinc. These are very essential minerals that most people are deficient in. Due to the nutritional value, broccoli microgreens are highly preferred microgreens among the various types of microgreens. For instance, according to the National Library of Medicine, broccoli microgreens can have up to 40 times the amount of vitamins and minerals than their mature counterparts. Furthermore, broccoli is one of the few vegetables that contain all types of antioxidants. Therefore, growing popularity of the health benefits of broccoli microgreens as well as the adoption of roof gardens and park gardens to grow microgreens are expected to increase the growth of the Broccoli Microgreens Market. Furthermore, microgreens need comparatively less resources to grow at home for daily consumption; therefore, they can be easily grown in the garden and on rooftops. Rise in adoption of protected cultivation and financial and technical support from the government to farmers for erection of protected cultivation plants are likely to provide support to increase the production of microgreens. Furthermore, growing use of microgreens in the food services industry as flavor and texture enhancement ingredient is expected to surge the Broccoli Microgreens Market Demand.

These are young vegetable and herb seedlings that are grown in seven to fourteen days and are regarded as an emerging functional diet. Due to a lack of understanding about the health advantages and inadequate technical skills for its cultivation, they are still not generally known and have only recently become more popular in restaurants. Microgreens have enormous potential to meet the rising demand for nutrient-dense foods and veggies.

Due to their higher nutritional content than their mature plants or seeds, many varieties of immature vegetables, such as sprouts, microgreens, and baby greens, are becoming highly popular. They are becoming more and more well-liked as a fresh culinary item and are added to salads or used as edible decorations to adorn a wide range of different cuisines. Microgreens are regarded as a premium product because of their higher retail price points. People are becoming more aware of high-value crops and their enormous demand in industrialized nations such as the U.S., Spain, and Japan as protected cultivation farming is increasingly being practiced.

Although broccoli microgreens can be produced outdoors, indoor vertical farming and greenhouses can generate more of them. Some locations where microgreens can be cultivated to meet daily needs are house windows and roof gardens. Due to the availability of necessary space and the rising demand for microgreens, urban rooftop gardens are becoming increasingly popular in producing microgreens in metro areas. Additionally, increased urbanization brings about a rise in apartment buildings and other commercial and residential structures, where individuals grow vegetables on their roofs. For instance, the Mumbai, India-based startup company Urban Green Fate Farms strives to transform vacant places into real food gardens. Buildings are not structurally harmed by live food gardens because of how they are constructed. The crew has employed this idea throughout time and has planted over 10,000 kg of microgreens.

Vertical farming inside requires a variety of high-priced equipment, including lighting, automation systems, and temperature control units. As a result, compared to traditional farming, indoor farming has a very high initial cost. The cost of urban land, which is higher than that of farming, is one of the primary causes of the high investment. Additionally, a larger portion of running costs for greenhouses and vertical farms are related to electricity. For instance, whereas light is provided to plants in greenhouses for nine hours each day during the winter, lights are on for sixteen hours each day in vertical farming operations. The tools, supplies, and other necessities needed for indoor farming come at a hefty initial cost to farmers. This is one of the major restraints for the indoor farming technology market.

One of the main reasons why these microgreens are becoming more and more popular in developing economies is changes in consumer lifestyle. The increase in per capita income in Asia-Pacific nations has caused consumers' eating habits to change. The Broccoli Microgreens Market Size and total demand have grown significantly as a result of rising aspirations and a preference for luxury lifestyles. In addition, over the past ten years, per capita income in Latin America and the Middle East has expanded significantly, which is predicted to quickly raise the demand for upscale foods in the coming years, creating profitable potential for the Broccoli Microgreens Industry.

The broccoli microgreens market is segmented on the basis of end user, farming, distribution channel, and region. By end user, the market is segmented into residential and commercial. As per farming, it is segregated into indoor vertical farming, commercial greenhouses, and other. According to distribution channel, it is divided into retail store, farmers market, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Russia, Spain, Italy, France, Germany, UK, and rest of Europe), Asia-Pacific (China, Japan, India, Singapore, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).

Broccoli Microgreens Market by End User

On the basis of end user, the commercial segment dominated the global Broccoli Microgreens Industry in the year 2021. This is attributed to high microgreens usage in restaurants as flavoring and garnishing agent, owing to their spicy taste and crunchy texture. Microgreens enhance the taste and color of various food items prepared in the restaurants such as mixed salad, juice, pastas, and omelets. Furthermore, microgreens are considerably used in the personal care and cosmetic industry due to their vitamins, minerals, and antioxidants content. For instance, The Eminence Organics Stone Crop Cleansing Oil, The Stone Crop Oxygenating Fizzofoliant, and Lotus Detoxifying Overnight Treatment gel cream are some of the personal care products available in the market by Eminence Organic Skin Care Company.

Broccoli Microgreens Market by Farming

On the basis of farming, the commercial greenhouse segment dominated the global Broccoli Microgreens Industry in the year 2021. Growing area under greenhouse farming and rapid adoption of the greenhouse farming for the cultivation of the high valued crops, including microgreens are likely to favor the Broccoli Microgreens Market Growth during the Broccoli Microgreens Market Forecast period. Microgreens need specific temperature and humidity for its healthy growth; therefore, greenhouse is suitable farming method for the cultivation of the microgreens. Furthermore, government is actively supporting the greenhouse farmers by providing subsidy and technical help, which is expected to increase the area under greenhouse farming.

Broccoli Microgreens Market by Distribution Channel

According to the Broccoli Microgreens Market Trends, on the basis of distribution channel, the farmers market segment dominated the global Broccoli Microgreens Industry in the year 2021. Farmers’ market is a conventional method of selling agriculture produce in which farmers or representatives of the farmers directly sell their produce to consumers. It is beneficial to both farmers and consumers. Consumer can get fresh microgreens and vegetable in lesser price as compared to retail stores and farmers can get higher merging, minimum cost of selling.

Broccoli Microgreens Market by Region

Region wise, Europe dominated the global Broccoli Microgreens Industry in the year 2021. Growing start-ups which deal in production and selling of the microgreens are majorly favoring the growth of the Europe microgreens market during the forecast period. For instance, Infarm, the Berlin-based startup founded in 2013, which has developed vertical farming tech for grocery stores, restaurants, and local distribution centers to bring fresh and artisan produce much closer to the consumer is expanding to Paris. In addition, growing number of restaurants and increasing demand for healthy food items in Europe is likely to increase the demand for microgreens in Europe. Furthermore, area under protected cultivation in Europe has been increasing considerably and also gained significant share in global area under protected cultivation is likely to drive the growth of the global microgreens market during the forecast period. For instance, according to FAO, 2017, after China, Spain has highest area under protected cultivation which accounts for 70,400 ha. And others countries such as France (10,000 ha), Poland (7,560 ha), and Romania (7,300 ha).

Rise and evolution of wellness focused diets, which include green vegetables salad and organic-based food items is expected to attract people toward microgreens. In the U.S., the demand for microgreens is witnessing growth at a significant rate, owing to health benefits associated with its consumption such as reduced risk of heart diseases, chronic diseases, cancer, and Alzheimer. Consumers are increasingly opting for high protein consumption, resulting in strong requirement of high protein and low carb food products. Thus, vegetable growers are focusing on cultivation of microgreens along with vegetables and increasing area under protected cultivation. For instance, according to the FAO 2017 and Hickman 2019, the area under protected cultivation in the U.S. is 15,000 ha, which is majorly used for growing tomato, herbs, cucumber, capsicum, and strawberry. Furthermore, area under protected cultivation in Mexico is 40,862 ha. Thus, growing area under protected cultivation in North America is expected to favor the growth of the microgreens market during the forecast period.

The players operating in the broccoli microgreens industry have adopted product launch and business expansion as their key developmental strategies to expand their Broccoli Microgreens Market Share, increase profitability, and remain competitive in the market.  The key players profiled in this report include 2BFresh, AeroFarms, Farmbox Greens LLC, Fresh City Farms Inc.,  Fresh Origins, GoodLeaf Farms, Green Thumb Growers TT, Living Earth Farm, Seed Leaf Micro Farm, and The Chef's Garden Inc.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the broccoli microgreens market analysis from 2021 to 2031 to identify the prevailing Broccoli Microgreens Market Opportunity.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the broccoli microgreens market segmentation assists to determine the prevailing Broccoli Microgreens Market Opportunity.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global broccoli microgreens market trends, key players, market segments, application areas, and market growth strategies.

Broccoli Microgreens Market Report Highlights

Aspects Details
Market Size By 2031
Market Size By 2031

USD 398.5 million

Growth Rate
Growth Rate

CAGR of 5.5%

Forecast period
Forecast period

2021 - 2031

Report Pages
Report Pages

197

Broccoli Microgreens Market By Farming
By Farming
  • Commercial Greenhouses
  • Other
  • Indoor Vertical Farming
Broccoli Microgreens Market By Distribution Channel
By Distribution Channel
  • Retail Store
  • Farmers Market
  • Others
Broccoli Microgreens Market By End User
By End User
  • Residential
  • Commercial
Broccoli Microgreens Market By Region
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Russia, Spain, Italy, France, Germany, UK, Netherlands, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players
Key Market Players

Fresh City Farms Inc., Green Thumb Growers TT, The Chef's Garden Inc., AeroFarms, GoodLeaf Farms, FarmBox Greens LLC, Seed Leaf Micro Farm, fresh origins, Living Earth Farm, 2BFresh

Analyst Review

According to the CXOs of leading companies, during the forecast period, the market is likely to increase favorably due to the dynamic changes in eating patterns and rise in expenditure on nutritious and healthy food products. The market for microgreens is quite new and undeveloped. The market is also growing as more people become aware of the health benefits of microgreens and how to grow them at home. Furthermore, because it requires such close attention and regulated temperature and humidity, indoor vertical and greenhouse farming techniques are primarily used for its development. The expansion of protected production areas and the quick uptake of agricultural mechanization are anticipated to help the microgreens industry expand. The government's financial and technical assistance to farmers for indoor vertical and greenhouse gardening is also anticipated to boost broccoli microgreens production.

In addition, consumption of broccoli microgreens has numerous health benefits such as prevention of cancer, improved bone health, improved blood sugar balance, weight loss, reduced inflammation, better eye health, increased energy & endurance, better digestion & gut health, natural detoxification, stronger immunity, and improved health of hair, skin, & nails. Moreover, it helps in fighting chronic diseases and also improves the health of pregnant women. Therefore, owing to myriad health benefits the market for broccoli microgreens is rising and will grow rapidly during the forecast period.

The distribution of broccoli microgreens is significantly influenced by the swift expansion of the retail sector. Making microgreens available to consumers who are health-conscious and growing their popularity is becoming more crucial. Since it is a young and developing sector, sprouts, which are distinct from microgreens, are also misunderstood. Restaurants have played a significant role in the development of microgreens since chefs frequently use them to flavor and garnish other foods.

The expansion of the microgreens market is anticipated to be constrained during the projected period by a lack of knowledge regarding the health advantages and technical aspects of indoor vertical farming. The market for microgreens is also being constrained by a shortage of competent personnel, high investment costs, and high retail prices.

Author Name(s) : Samriddhi Chauhan | Roshan Deshmukh
Frequently Asked Questions?

The global broccoli microgreens market was valued at $237.2 million in 2021, and is projected to reach $398.5 million by 2031, registering a CAGR of 5.5%.

From 2022-2031 would be forecast period in the market report

$237.2 million is the market value of broccoli microgreens market in 2021.

2021 is base year calculated in the broccoli microgreens market report

The key players analyzed in the report are 2BFresh, AeroFarms, Farmbox Greens LLC, Fresh City Farms Inc.,  Fresh Origins, GoodLeaf Farms, Green Thumb Growers TT

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Broccoli Microgreens Market

Global Opportunity Analysis and Industry Forecast, 2022-2031