In the year 2015, the global gluten-free products market was valued at $3,126 million, and is expected to witness a steady growth to reach $5,279 million by 2022, expanding at a CAGR of 7.5%. Gluten-free diet is essential for people with gluten allergies and celiac disease, a condition which causes inflammation in small intestines. The gluten-free food helps improve cholesterol levels, digestive systems, and increases energy levels. Most of the gluten-free foods available are healthy, and help in the weight loss with right combinations and proportions of other foods. Gluten-free food products exclude protein “gluten” which is found in grains such as wheat, barley, and rye.
Increase in number of celiac disease patients and gluten intolerance is expected to fuel the market growth in the near future. Moreover, growth in demand from millennial, improvement in marketing activities, and improved distribution channels drive the market growth. The impact of these drivers is expected to increase significantly due to increase in investments by small and medium-sized food manufacturing companies. The global gluten-free food market is expected to witness substantial growth in the near future, attributed to factors such as promotion of health and wellness, increase in demand from millennial, improvement in marketing activities, rise in awareness about celiac disease, and other gluten allergies. However, price sensitivity is a factor which is projected to restrain the market growth.
The report segments the market based on type and geography. By type, the market is segmented into gluten-free bakery products, gluten-free baby food, gluten-free pasta, and gluten-free ready meals. Geographically, the market is categorized into North America, Europe, Asia-Pacific, and LAMEA.
Top Factors Impacting the Global Gluten-Free Products Market
Increase in Incidence of Celiac Disease and Gluten Intolerance
Increase in incidence of celiac disease is one of the driving factors of the market. The numbers of celiac patients are rising around the world which has increased the demand of gluten-free products for their intolerance toward wheat with protein gluten. Celiac disease is recognized as one of the most common leading disease worldwide which affects estimated 1% of Canadians and Americans with less than 10% of people been diagnosed. Thereby, gluten-free products are highly preferred in the gluten food intolerance category indicating that the market has strong growth potential in the near future.
Increase in Demand from Millennial
Rise in demand from millennial is a significant factor which leads to the market growth. Many people seeking weight management and digestive health involve gluten-free foods in their lifestyle and transform the market.
Improvement in Marketing Activities and Improved Distribution Channels
Another key factor that drives the market is improved marketing initiatives by manufacturers and improved distribution channels. Increase in awareness about the benefits of gluten-free products and several campaigns started by companies support the market growth.
Top Impacting Factors
The report segments the gluten-free food market based on type and geography. By type, the market is segmented into gluten-free bakery products, gluten-free baby food, gluten-free pasta, and gluten-free ready meals. Among the various types of the gluten-free products, the gluten-free bakery product segment generated highest revenue in 2015, and expected to maintain this trend during the forecast period.
Y-O-Y Growth Rate of Gluten-free Bakery Products Market Revenue, 2015-2022
Top Winning Strategies
The winning strategies described below are a result of the analysis performed on company profiles of key market players. They are gathered and analyzed in reference to their recent developments. The data obtained through press releases by the companies has limited scope to publically available information. The key strategies tracked from the recent developments of the companies in this industry include:
Product Launch: Products without gluten for celiac patients and gluten intolerants are introduced in the market.
Acquisition: Takeovers implemented by market leaders to enhance the capabilities related to technologies thereby enhance the reach to customers.
Agreement and Partnership: The leading players enter into partnerships with other companies to gain technology and optimize operations to capture major market share and compete with other players.
Top Winning Strategies in the World Gluten-free Food Market, 2014-2016
The market is largely driven by product launch strategy. Moreover, acquisition, partnership & agreement are some other prominent strategies adopted by key players to remain competitive in the market. Almost 53.44% of the top strategies was product launch in 2015. In addition, acquisition, partnership & agreement, and geographical expansion were few other prominent strategies that accounted for 18.97, 18.97, and 8.62% of the overall key strategies, respectively.
Top Winning Strategies, 2014-2016 (%)
Companies are launching new products to increase their market penetration. About 53% of the studied strategies were product launches for gluten-free food market. The types such as gluten-free baby food, gluten-free pasta, gluten-free bakery products, and gluten-free ready meals gain increased traction across the globe, which has attracted attention of gluten-free food. Key market players such as Pinnacle Foods, Inc., Hain Celestial Group, Inc., General Mills, Inc., and Kellogg Company enhance their product portfolios by launching gluten-free products with high nutritional value. For instance, in 2015, Udi's launched gluten-free chocolate snacks in UK. The two variants milk chocolate and raisin clusters, plus milk chocolate and caramel clusters attracted end users for their adoption.
About, 19% of the companies analyzed during research, adopt acquisition strategies. In an effort to gain expertise in the field of gluten-free food market, companies enhance their market reach. For instance, in 2015, Mondelez International Inc. acquired Enjoy Life Foods, a private U.S. snacks manufacturing company. This acquisition helped the companies to expand their gluten-free product portfolios.
Agreement & Partnership
Agreement & partnership forms an important strategy, adopted by most of the companies operating in the market. They enter into different types of agreements & partnerships to increase market reach and enhance product portfolios. Leading market players, such as Udi’s, have partnered with Pizza Hut to serve gluten-free crust. The gluten-free crust, marinara sauce, and pepperoni are projected to be kept in a designed gluten-free kit inside each restaurant, which makes it a healthy snacking option for the celiac patients.
Top Investment Pockets
Presently, gluten-free food has become a lifestyle for millennial. High adoption rate in gluten-free food market is reported due to increase in gluten-intolerance and celiac disease. Moreover, increase in marketing activities and improved distribution channels has fostered the need for gluten-free food products. Gluten-free bakery products and gluten-free pasta are the most popular segments in the market. The rapid growth of gluten-free food in North America is expected in subsequent years due to increase in celiac patients and gluten intolerance. This has the potential to generate high revenue due to expected rise in incidence of celiac disease and increase in marketing activities and improved distribution channels in the region.
Increase in adoption rate of gluten-free food, including gluten-free bakery products, is expected to rise with highest market share and is identified as one of the lucrative targets for investment.
Other emerging gluten-free food products, including gluten-free ready meals, are expected to witness notable growth in the near future. The other food segments, including gluten-free pasta and gluten-free baby food, are at emerging stage in the market; however, this segment is expected to grow rapidly in the market in the near future.
Market Attractiveness, 2014-2022
Geographically, the market is categorized into North America, Europe, Asia-Pacific, and LAMEA. Europe generated highest revenue; whereas, North America is expected to grow with a fastest growth rate during the forecast period.
Some of the major players operating in the global gluten-free products market are Pinnacle Foods, Inc., Hain Celestial Group, Inc., General Mills, Inc., Kellogg Company, The Kraft Heinz Company, Genius Foods Pvt. Ltd, Freedom Foods Group Limited, Mondelez International Inc., Wessanen and Valeo Foods Group Limited.
Some of the other players involved in the manufacture and supply of gluten free products include (not profiled in this report) Boulder Brands, Hero Group AG, Kelkin Ltd., Quinoa Corporation, Raisio PLC, HJ Heinz Company, Dr Schar AG, Mrs Crimble’s.
- This report provides an extensive analysis of the current and emerging market trends and dynamics in the global gluten-free food market
- Comprehensive analysis of factors that drive and restrict the growth of the gluten-free food market is provided
- Comprehensive analysis of all regions is provided that determines the prevailing opportunities in these geographies
- In-depth analysis is done in this report by constructing market estimations for the key market segments between 2014 and 2022
- Extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework
- An in-depth analysis of current research within gluten-free food market is provided with key market dynamic factors that helps in understanding the behavior of the market
Gluten-free Products Market Key Segments
- Gluten-free baby food
- Gluten-free pasta
- Gluten-free bakery products
- Gluten-free ready meals
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Latin America
- Middle East