Personalized Nutrition Market

Personalized Nutrition Market Research, 2030

The global personalized nutrition market size was $14.6 billion in 2021, and is projected to reach $37.3 billion by 2030, growing at a CAGR of 11.48% from 2022 to 2030.

The market for personalized nutrition has observed a positive impact during COVID-19 pandemic. Also, according to one article by American Nutrition Association, personalized nutrition is considered as the first line of defense against many health conditions that include hypertension, cardiovascular disease, and diabetes due to which a major growth is seen in the demand for personalized nutrition

The personalized nutrition market is segmented into Product Type, Application and End Use.

Rising popularity of availing nutritional guidance based on individual needs is a major factor driving the market of personalized nutrition. Increasing number of obese and unhealthy people along with busy and unhealthy eating habits are anticipated to increase the adoption of personalized nutrition. Personalized nutrition is a type of diet that is recommended for meeting personal nutritional requirements. Additionally, personalized nutrition can reveal complete history about metabolism, environmental exposure, genetic profile, personal wellness goals, and microbiome composition of the person’s body.

There are many personalized nutrition tests available that help to reveal the types of foods that are best for individual fitness goals, weight management, and dietary needs. For example, microbiome testing is mostly offered by many companies; it is a type of stool test that helps to reveal the gut health of a person. Moreover, companies that are working dedicatedly are DNAFit, Nutrigenomix and Habit; they offer various personalized nutrition tests. For instance, DNAfit, a London based health, nutrition, and fitness company revealed that they offer four different types of tests such as fat burner, meal planner, fitness diet pro, and muscle builder. These tests require saliva samples, and the tests reveal in-depth insights for personalized nutrigenetic profile.

The global personalized nutrition market is segmented on the basis of product type, application, end-use, and region. By product type market has been divided into active measurement and standard measurement. By application, the market has been divided into standard supplements and disease based. By end-use the market is divided into direct-to-consumer, wellness & fitness center, hospitals & clinics, and institutions. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.    

The key players profiled in this report include BASF SE, DSM, Herbalife Nutrition, Amway, DNAfit, Wellness Coaches, Atlas Biomed, Habit, LLC, Bactolac Pharmaceutical, and Balchem Corporation.

By product, the market is further classified into active measurement and standard measurement. Among these, the active measurement type sub-segment is anticipated to have the fastest as well as dominant growth.  The increasing health awareness and rising trends of digital or virtual solutions for healthcare can be attributed to the personalized nutrition market growth. Furthermore, people's busy and hectic lifestyles are increasing demand for active measurement tools. Furthermore, increasing food consciousness, as well as preventive health measures with food customization, are some of the factors that are expected to increase the use of active measurement, and these factors may have a positive impact on the sub-segment throughout the forecast period.

By application, the standard supplements sub-segment is anticipated to be a dominating sub-segment in the global market. This growth is a result of rising preferences and awareness about the overall health of individuals, which have led to an increase in the number of people opting for standard supplements.

By end-use, the wellness & fitness center sub-segment is anticipated to be the fastest growing sub-segment in the global market. This expansion can be attributed to rising health-care trends such as nutrition consulting, personal training, and fitness that includes mind, body, and skin care. As a result, wellness and fitness center products are among the key factors driving the demand for personalized nutrition.

By region, Asia-Pacific was the fastest growing region in global personalized nutrition market in 2021. The expansion of this regional market during the forecast period will be the result of a greater emphasis on raising awareness about specialized dietary supplements for specific needs of an individual, encouraging people to opt for personalized diets based on their preferences. There are many more companies working in personalized nutrition, including Zoe Nutrition, Andme.In, SUPP Nutrition, Snackible, and others. Such factors may boost the personalized nutrition market demand in the coming years. As a result, the region will have a high demand for specialty personalized nutrition.

KEY BENEFITS FOR STAKEHOLDERS

• The report provides an in-depth analysis of the global personalized nutrition market trends along with the current and future market forecast.
• The report highlights the personalized nutrition market forecast from 2022 to 2030 and the personalized nutrition market share for each segment, region, and country(s).
• This report highlights the personalized nutrition market opportunity, key drivers, restraints, and their impact on the growth of the market.
• Porter’s five forces analysis helps analyze the potential of the buyers & suppliers and the competitive scenario of the global personalized nutrition industry for strategy building. 
• A comprehensive global personalized nutrition market analysis covers factors that drive and restrain the market growth.
• The qualitative data in this report aims on market dynamics, trends, and developments.   

IMPACT OF COVID-19 ON THE GLOBAL PERSONALIZED NUTRITION MARKET

• The market for personalized nutrition has observed a positive impact during COVID-19 pandemic. Also, according to one article by American Nutrition Association, personalized nutrition is considered as the first line of defense against many health conditions that include hypertension, cardiovascular disease, and diabetes due to which a major growth is seen in the demand for personalized nutrition.
• With continuous increase in the COVID-19 infection cases across the world, many companies have enhanced their technology sector by investing a huge amount of their revenue in their research & development activities. For instance, L.E.K. Consulting, global management consulting firm, on May 2020 revealed that demand for vitamins, minerals and supplements has increased along with rising focus towards health and immunity which is expected to drive the demand for personalized nutrition market throughout the pandemic.

 Personalized Nutrition Market Report Highlights