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2021
Shortening Market

Shortening Market by Source (Vegetables, and Animal), Application (Bakery Products, Confectionery Products, Snacks and Savory Products, and Others), and Sales Channel (Direct sales, and Indirect Sales): Global Opportunity Analysis and Industry Forecast, 2021–2030

A13990
Pages: 280
Oct 2021 | 328 Views
   
Author(s) : Raju Kale , Roshan Deshmukh
Tables: 134
Charts: 55
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COVID-19

Pandemic disrupted the entire world and affected many industries.

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The global shortening market size was valued at $4,250.0 million in 2020, and is estimated to reach $6,373.6 Million by 2030, registering a CAGR of 4.2% from 2021 to 2030. Europe is one of the prominent regions, which accounted for a sizeable share of the total market in 2020. 

A shortening is characterized as a fat, solid at room temperature, which can be used to provide foods a brittle and fresh texture such as pastry. Examples of fat used as shortening include butter, soybean, margarine, vegetable oils, and fat. Shortening is most commonly made from vegetable oils like soybean, cottonseed, or refined palm oil, which are normally fluid at room temperature.

Shortening Market

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The increasing processed food sector is driving the shortening market demand. In some nations processed food items, such as pasta and noodles, are consumed as staple foods. The period of preparation is comparably short for dry-ready meals, dried noodles, pasta, and many other processed food products. The shortening fats in bread product are often utilized for its many functional advantages such as better elasticity, higher smoke point, and higher shelf-life.

Functional meals and beverages with functional nutrients complement many health advantages as well as the essential nutritional content of the product. Amino acids, vitamins, minerals, protein, fatty acids, and prebiotics are included in these nutrients. Due to the growing awareness of the area of consumer health, functional products have become more and more important in recent years. Increasing product development and innovation activities are attracting consumers to opt for functional foods and beverages. In recent years consumers have shifted from bakeries and confectionery to functional meals and drinks, affecting demand and sales of shortening goods. Thus, this factors led to limit the growth of the shortening market. 

The outbreak of the COVID-19 pandemic in 2020 has hampered the global shortening market growth. Retail stores, malls, supermarkets, and other sales channels have been forced to close or remain closed as a result of stringent lockdown imposed by governments all over the world. During the lockdown, however, several brands have shifted their focus to e-commerce platforms to generate revenue and increase sales. Offline sales are increasing at the moment, as government lockdown restrictions in several countries are being gradually lifted.      

According to the shortening market analysis, the market is segmented into source, application, sales channel, and region. Depending on source, the market is divided into vegetables and animal. Based on applications, bakery products, confectionery products, snacks & savory products, and others. By sales channel, it is fragmented into direct and indirect sales. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Spain, Italy, Belgium, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Thailand, Singapore, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, the UAE, Nigeria, Saudi Arabia, South Africa, and rest of LAMEA). 

On the basis of type, the vegetables segment accounted for the maximum share in the global shortening market in 2020, and is expected to remain dominant during the shortening market forecast period. Vegetable shortening is majorly favored over animal shortening during usage in bakery and cooking. The growing processed food industry drives the market for vegetable shortening. Processed food products made with vegetable shortenings, like pasta and noodles, are consumed in several countries as a staple food. The increasing food processing sector is driving the need for vegetable shortening.

Shortening Market
By Source

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Animal segment would witness the fastest growth, registering a CAGR of 5.4% during the forecast period.

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On the basis of application, the bakery products segment accounts to higher value share. The increase in consumer preference for convenience food products indirectly encourages the demand for bakery products as they require less time and effort. The shortening market is driven by the increase in the need for convenience due to the busy customer lifestyles. This, in turn, has led to an increase in demand for bakery products. In addition, the high growth of the frozen food industry due to the fast-growing urban households of developing countries is projected to drive the demand for bakery products.

Shortening Market
By Application

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Others Segment witnssed a major growth rate of 5.0%

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On the basis of sales channel, the indirect stores segment held the significant shortening market share in 2020. Urban and semi urban population prefer outlets, convenience store, and hypermarket/supermarket due to easy accessibility of products. It has been seen that increase in the number of stores with major players such as Walmart, are becoming one of the trends in the shortening market. This store offers varieties of products based on consumer preference and convenience is one of the growth factors in indirect segment.

Shortening Market
By Sales Channel

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Indirect Segment held the major share of 65.4% in 2020

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On the basis of region, Europe dominated the shortening market in 2020, and accounted for maximum market share. Growing the trend of fresh baked and confectionery products in the market such as bread, cake, dried noodles, and other functional food items is key growth of market development in this region. Asia-Pacific is the fastest-growing region in the shortening fats market, growing young population showing interest in confectionery and baked items and changing food lifestyle of people in this region is the key development of shortening fats in the market during the forecast period. 

Shortening Market
By Region

2030
Europe 
North America
Asia-pacific
Lamea

Europe held the major share of 38.4% in 2020

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Players in the shortening market have adopted business expansion and product launch as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in the report include Cargill Incorporated, Premium Vegetable Oils Sdn Bhd, Bunge North America, Inc, Fediol, Namchow Chemical Industrial Co., Ltd, Wilmar International Ltd, Fuji Oil Co., Ltd, Associated British Foods plc, Ventura Foods, and J.M. Smucker Company.    

Key benefits for stakeholders  

  • The report provides quantitative analysis of the current shortening market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing Shortening market opportunities. 
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size & segmentation assist to determine the market potential.
  • The major countries in each region are mapped according to their revenue contribution to the market.     
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the shortening industry. 

Key market segments 

By Source 

  • Vegetables
  • Animal

By Application

  • Bakery Products
  • Confectionery Products
  • Snacks & Savory Products
  • Others

By Sales Channel

  • Direct sales
  • Indirect sales

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany 
    • France
    • UK
    • Italy
    • Spain 
    • Belgium
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • Australia
    • South Korea
    • Thailand
    • Singapore
    • Rest of Asia-Pacific 
  • LAMEA 
    • Brazil
    • Argentina
    • UAE
    • Nigeria
    • Saudi Arabia 
    • South Africa
    • Rest of LAMEA
 

CHAPTER 1:INTRODUCTION

1.1.Key benefits for stakeholders
1.2.Key market segments
1.3.Research methodology

1.3.1.Secondary research
1.3.2.Primary research
1.3.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top investment pockets

3.3.Value chain analysis
3.4.Porter’s five forces analysis
3.5.Market dynamics

3.5.1.Drivers

3.5.1.1.Growth of the processed food industry
3.5.1.2.Rise in disposable and change in lifestyle in consumers

3.5.2.Restraints

3.5.2.1.Increasing customer concerns over the harmful components in shortening fats
3.5.2.2.Expansion of the functional food & beverages market

3.5.3.Opportunities

3.5.3.1.Introduction of the hydrogenation reformulation process
3.5.3.2.Growing E-commerce

3.6.Market share analysis

3.6.1.By Source
3.6.2.By application
3.6.3.By sales channel
3.6.4.By region

3.7.Impact of COVID-19 on the shortening market

CHAPTER 4:SHORTENING MARKET, BY SOURCE

4.1.Overview

4.1.1.Market size and forecast

4.2.Vegetables

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country

4.3.Animal

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country

CHAPTER 5:SHORTENING MARKET, APPLICATION

5.1.Overview

5.1.1.Market size and forecast

5.2.Bakery products

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country

5.3.Confectionery products

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country

5.4.Snacks & savory products

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis, by country

5.5.Others

5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast, by region
5.5.3.Market analysis, by country

CHAPTER 6:SHORTENING MARKET, SALES CHANNEL

6.1.Overview

6.1.1.Market size and forecast

6.2.Direct sales

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis, by country

6.3.Indirect sales

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis, by country

CHAPTER 7:SHORTENING MARKET, BY REGION

7.1.Overview

7.1.1.Market size and forecast, by region

7.2.North America

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by source
7.2.3.Market size and forecast, by application
7.2.4.Market size and forecast, by sales channel
7.2.5.Market size and forecast, by country

7.2.5.1.U.S.

7.2.5.1.1.Market size and forecast, by source
7.2.5.1.2.Market size and forecast, by application
7.2.5.1.3.Market size and forecast, by sales channel

7.2.5.2.Canada

7.2.5.2.1.Market size and forecast, by source
7.2.5.2.2.Market size and forecast, by application
7.2.5.2.3.Market size and forecast, by sales channel

7.2.5.3.Mexico

7.2.5.3.1.Market size and forecast, by Source
7.2.5.3.2.Market size and forecast, by application
7.2.5.3.3.Market size and forecast, by sales channel

7.3.Europe

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by Source
7.3.3.Market size and forecast, by application
7.3.4.Market size and forecast, by sales channel
7.3.5.Market size and forecast, by country

7.3.5.1.Germany

7.3.5.1.1.Market size and forecast, by Source
7.3.5.1.2.Market size and forecast, by application
7.3.5.1.3.Market size and forecast, by sales channel

7.3.5.2.France

7.3.5.2.1.Market size and forecast, by Source
7.3.5.2.2.Market size and forecast, by application
7.3.5.2.3.Market size and forecast, by sales channel

7.3.5.3.UK

7.3.5.3.1.Market size and forecast, by source
7.3.5.3.2.Market size and forecast, by application
7.3.5.3.3.Market size and forecast, by sales channel

7.3.5.4.Italy

7.3.5.4.1.Market size and forecast, by Source
7.3.5.4.2.Market size and forecast, by application
7.3.5.4.3.Market size and forecast, by sales channel

7.3.5.5.Spain

7.3.5.5.1.Market size and forecast, by source
7.3.5.5.2.Market size and forecast, by application
7.3.5.5.3.Market size and forecast, by sales channel

7.3.5.6.Belgium

7.3.5.6.1.Market size and forecast, by source
7.3.5.6.2.Market size and forecast, by application
7.3.5.6.3.Market size and forecast, by sales channel

7.3.5.7.Rest of Europe

7.3.5.7.1.Market size and forecast, by source
7.3.5.7.2.Market size and forecast, by application
7.3.5.7.3.Market size and forecast, by sales channel

7.4.Asia-Pacific

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by source
7.4.3.Market size and forecast, by application
7.4.4.Market size and forecast, by sales channel
7.4.5.Market size and forecast, by country

7.4.5.1.China

7.4.5.1.1.Market size and forecast, by source
7.4.5.1.2.Market size and forecast, by application
7.4.5.1.3.Market size and forecast, by sales channel

7.4.5.2.Japan

7.4.5.2.1.Market size and forecast, by source
7.4.5.2.2.Market size and forecast, by application
7.4.5.2.3.Market size and forecast, by sales channel

7.4.5.3.India

7.4.5.3.1.Market size and forecast, by source
7.4.5.3.2.Market size and forecast, by application
7.4.5.3.3.Market size and forecast, by sales channel

7.4.5.4.Australia

7.4.5.4.1.Market size and forecast, by source
7.4.5.4.2.Market size and forecast, by application
7.4.5.4.3.Market size and forecast, by sales channel

7.4.5.5.South Korea

7.4.5.5.1.Market size and forecast, by source
7.4.5.5.2.Market size and forecast, by application
7.4.5.5.3.Market size and forecast, by sales channel

7.4.5.6.Thailand

7.4.5.6.1.Market size and forecast, by source
7.4.5.6.2.Market size and forecast, by application
7.4.5.6.3.Market size and forecast, by sales channel

7.4.5.7.Singapore

7.4.5.7.1.Market size and forecast, by source
7.4.5.7.2.Market size and forecast, by application
7.4.5.7.3.Market size and forecast, by sales channel

7.4.5.8.Rest of Asia-Pacific

7.4.5.8.1.Market size and forecast, by source
7.4.5.8.2.Market size and forecast, by application
7.4.5.8.3.Market size and forecast, by sales channel

7.5.LAMEA

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast, by source
7.5.3.Market size and forecast, by application
7.5.4.Market size and forecast, by sales channel
7.5.5.Market size and forecast, by country

7.5.5.1.Brazil

7.5.5.1.1.Market size and forecast, by source
7.5.5.1.2.Market size and forecast, by application
7.5.5.1.3.Market size and forecast, by sales channel

7.5.5.2.Argentina

7.5.5.2.1.Market size and forecast, by source
7.5.5.2.2.Market size and forecast, by application
7.5.5.2.3.Market size and forecast, by sales channel

7.5.5.3.UAE

7.5.5.3.1.Market size and forecast, by Source
7.5.5.3.2.Market size and forecast, by application
7.5.5.3.3.Market size and forecast, by sales channel

7.5.5.4.Nigeria

7.5.5.4.1.Market size and forecast, by source
7.5.5.4.2.Market size and forecast, by application
7.5.5.4.3.Market size and forecast, by sales channel

7.5.5.5.South Africa

7.5.5.5.1.Market size and forecast, by source
7.5.5.5.2.Market size and forecast, by application
7.5.5.5.3.Market size and forecast, by sales channel

7.5.5.6.Saudi Arabia

7.5.5.6.1.Market size and forecast, by Source
7.5.5.6.2.Market size and forecast, by application
7.5.5.6.3.Market size and forecast, by sales channel

7.5.5.7.Rest of LAMEA

7.5.5.7.1.Market size and forecast, by source
7.5.5.7.2.Market size and forecast, by application
7.5.5.7.3.Market size and forecast, by sales channel

CHAPTER 8:COMPETITION LANDSCAPE

8.1.Top winning strategies
8.2.Product mapping
8.3.Competitive dashboard
8.4.Competitive heat map
8.5.Key developments

8.5.1.Acquisition
8.5.2.Business Expansion
8.5.3.Product Launch

CHAPTER 9:COMPANY PROFILES

9.1.Cargill Incorporated

9.1.1.Company overview
9.1.2.Key Executives
9.1.3.Company snapshot
9.1.4.Product portfolio
9.1.5.Key strategic moves and developments

9.2.Premium Vegetable Oils Sdn Bhd

9.2.1.Company overview
9.2.2.Key Executives
9.2.3.Company snapshot
9.2.4.Product portfolio

9.3.Bunge North America

9.3.1.Company overview
9.3.2.Key Executives
9.3.3.Company snapshot
9.3.4.Product portfolio
9.3.5.Key strategic moves and developments

9.4.Fediol.

9.4.1.Company overview
9.4.2.Key Executives
9.4.3.Company snapshot
9.4.4.Operating business segments
9.4.5.Product portfolio
9.4.6.Business performance

9.5.Namchow Chemical Industrial Co., Ltd

9.5.1.Company overview
9.5.2.Key Executives
9.5.3.Company snapshot
9.5.4.Product portfolio

9.6.Wilmar International Ltd

9.6.1.Company overview
9.6.2.Key Executives
9.6.3.Company snapshot
9.6.4.Product portfolio

9.7.Fuji Oil Co., Ltd

9.7.1.Company overview
9.7.2.Company snapshot
9.7.3.Product portfolio
9.7.4.Key strategic moves and developments

9.8.Associated British Foods plc

9.8.1.Company overview
9.8.2.Key Executives
9.8.3.Company snapshot
9.8.4.Product portfolio

9.9.Ventura Foods

9.9.1.Company overview
9.9.2.Key Executives
9.9.3.Company snapshot
9.9.4.Product portfolio

9.10.J.M. Smucker Company

9.10.1.Company overview
9.10.2.Key Executives
9.10.3.Company snapshot
9.10.4.Product portfolio

LIST OF TABLES

TABLE 01.SHORTENING MARKET REVENUE, BY SOURCE, 2021–2030 ($MILLION)
TABLE 02.VEGETABLES SHORTENING MARKET REVENUE, BY REGION, 2021–2030 ($MILLION)
TABLE 03.ANIMAL SHORTENING MARKET REVENUE, BY REGION 2020–2030 ($MILLION)
TABLE 04.SHORTENING MARKET REVENUE, BY APPLICATION, 2021–2030($MILLION)
TABLE 05.SHORTENING MARKET REVENUE FOR BAKERY PRODUCTS, BY REGION, 2020–2030 ($MILLION)
TABLE 06.SHORTENING MARKET REVENUE FOR CONFECTIONERY PRODUCTS, BY REGION, 2020–2030 ($MILLION)
TABLE 07.SHORTENING MARKET REVENUE FOR SNACKS & SAVORY PRODUCTS, BY REGION, 2020–2030 ($MILLION)
TABLE 08.SHORTENING MARKET REVENUE FOR OTHERS, BY REGION, 2020–2030 ($MILLION)
TABLE 09.SHORTENING MARKET REVENUE, BY SALES CHANNEL, 2020–2030($MILLION)
TABLE 10.SHORTENING MARKET REVENUE FOR INDIRECT SALES, BY REGION, 2020–2030 ($MILLION)
TABLE 11.SHORTENING MARKET REVENUE FOR INDIRECT SALES, BY REGION, 2020–2030 ($MILLION)
TABLE 12.SHORTENING MARKET, BY REGION, 2020–2030 ($MILLION)
TABLE 13.NORTH AMERICA SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 14.NORTH AMERICA SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 15.NORTH AMERICA SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 16.NORTH AMERICA SHORTENING MARKET, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 17.U.S. SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 18.U.S. SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 19.U.S. SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 20.CANADA SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 21.CANADA SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 22.CANADA SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 23.MEXICO SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 24.MEXICO SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 25.MEXICO SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 26.EUROPE SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 27.EUROPE SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 28.EUROPE SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 29.EUROPE SHORTENING MARKET, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 30.GERMANY SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 31.GERMANY SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 32.GERMANY SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 33.FRANCE SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 34.FRANCE SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 35.FRANCE SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 36.UK SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 37.UK SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 38.UK SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 39.ITALY SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 40.ITALY SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 41.ITALY SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 42.SPAIN SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 43.SPAIN SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 44.SPAIN SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 45.BELGIUM SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 46.BELGIUM SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 47.BELGIUM SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 48.REST OF EUROPE SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 49.REST OF EUROPE SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 50.REST OF EUROPE SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 51.ASIA-PACIFIC SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 52.ASIA-PACIFIC SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 53.ASIA-PACIFIC SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 54.ASIA-PACIFIC SHORTENING MARKET, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 55.CHINA SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 56.CHINA SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 57.CHINA SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 58.JAPAN SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 59.JAPAN SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 60.JAPAN SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 61.INDIA SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 62.INDIA SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 63.INDIA SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 64.AUSTRALIA SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 65.AUSTRALIA SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 66.AUSTRALIA SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 67.SOUTH KOREA SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 68.SOUTH KOREA SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 69.SOUTH KOREA SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 70.THAILAND SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 71.THAILAND SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 72.THAILAND SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 73.SINGAPORE SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 74.SINGAPORE SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 75.SINGAPORE SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 76.REST OF ASIA-PACIFIC SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 77.REST OF ASIA-PACIFIC SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 78.REST OF ASIA-PACIFIC SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 79.LAMEA SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 80.LAMEA SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 81.LAMEA SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 82.LAMEA SHORTENING MARKET, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 83.BRAZIL SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 84.BRAZIL SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 85.BRAZIL SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 86.ARGENTINA SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 87.ARGENTINA SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 88.ARGENTINA SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 89.UAE SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 90.UAE SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 91.UAE SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 92.NIGERIA SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 93.NIGERIA SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 94.NIGERIA SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 95.SOUTH AFRICA SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 96.SOUTH AFRICA SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 97.SOUTH AFRICA SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 98.SAUDI ARABIA SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 99.SAUDI ARABIA SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 100.SAUDI ARABIA SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 101.REST OF LAMEA SHORTENING MARKET, BY SOURCE, 2020–2030 ($MILLION)
TABLE 102.REST OF LAMEA SHORTENING MARKET, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 103.REST OF LAMEA SHORTENING MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 104.CARGILL INCORPORATED: KEY EXECUTIVES
TABLE 105.CARGILL INCORPORATED: COMPANY SNAPSHOT
TABLE 106.CARGILL INCORPORATED: PRODUCT PORTFOLIO
TABLE 107.PREMIUM VEGETABLE OILS SDN BHD: KEY EXECUTIVES
TABLE 108.PREMIUM VEGETABLE OILS SDN BHD: COMPANY SNAPSHOT
TABLE 109.PREMIUM VEGETABLE OILS SDN BHD: PRODUCT PORTFOLIO
TABLE 110.BUNGE NORTH AMERICA: KEY EXECUTIVES
TABLE 111.BUNGE NORTH AMERICA: COMPANY SNAPSHOT
TABLE 112.BUNGE NORTH AMERICA: PRODUCT PORTFOLIO
TABLE 113.FEDIOL.: KEY EXECUTIVES
TABLE 114.FEDIOL.: COMPANY SNAPSHOT
TABLE 115.FEDIOL.: OPERATING SEGMENTS
TABLE 116.FEDIOL.: PRODUCT PORTFOLIO
TABLE 117.FEDIOL.: NET SALES, 2018–2020 ($MILLION)
TABLE 118.NAMCHOW CHEMICAL INDUSTRIAL CO., LTD: KEY EXECUTIVES
TABLE 119.NAMCHOW CHEMICAL INDUSTRIAL CO., LTD: COMPANY SNAPSHOT
TABLE 120.NAMCHOW CHEMICAL INDUSTRIAL CO., LTD: PRODUCT PORTFOLIO
TABLE 121.WILMAR INTERNATIONAL LTD: KEY EXECUTIVES
TABLE 122.WILMAR INTERNATIONAL LTD: COMPANY SNAPSHOT
TABLE 123.WILMAR INTERNATIONAL LTD: PRODUCT PORTFOLIO
TABLE 124.FUJI OIL CO., LTD: COMPANY SNAPSHOT
TABLE 125.FUJI OIL CO., LTD: PRODUCT PORTFOLIO
TABLE 126.ASSOCIATED BRITISH FOODS PLC: KEY EXECUTIVES
TABLE 127.ASSOCIATED BRITISH FOODS PLC: COMPANY SNAPSHOT
TABLE 128.ASSOCIATED BRITISH FOODS PLC: PRODUCT PORTFOLIO
TABLE 129.VENTURA FOODS: KEY EXECUTIVES
TABLE 130.VENTURA FOODS: COMPANY SNAPSHOT
TABLE 131.VENTURA FOODS: PRODUCT PORTFOLIO
TABLE 132.J.M. SMUCKER COMPANY: KEY EXECUTIVES
TABLE 133.J.M. SMUCKER COMPANY: COMPANY SNAPSHOT
TABLE 134.J.M. SMUCKER COMPANY: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.SHORTENING MARKET SNAPSHOT
FIGURE 02.SHORTENING MARKET: SEGMENTATION
FIGURE 03.TOP INVESTMENT POCKETS
FIGURE 04.TOP PLAYERS POSITIONING
FIGURE 05.VALUE CHAIN ANALYSIS
FIGURE 06.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 07.MODERATE BARGAINING POWER OF BUYERS
FIGURE 08.MODERATE THREAT OF SUBSTITUTION
FIGURE 09.MODERATE THREAT OF NEW ENTRANTS
FIGURE 10.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 11.SHORTENING MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 12.SHORTENING MARKET REVENUE, BY SOURCE, 2021–2030 ($MILLION)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF VEGETABLES SHORTENING MARKET, BY COUNTRY, 2020 & 2030(%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS FOR ANIMAL SHORTENING MARKET, BY COUNTRY, 2020 & 2030(%)
FIGURE 15.SHORTENING MARKET, BY APPLICATION, 2020
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF SHORTENING MARKET FOR BAKERY PRODUCTS, BY COUNTRY, 2020 & 2030(%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF SHORTENING MARKET FOR CONFECTIONERY PRODUCTS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF SHORTENING MARKET FOR SNACKS & SAVORY PRODUCTS, BY COUNTRY, 2020 & 2030(%)
FIGURE 19.COMPARATIVE SHARE ANALYSIS OF SHORTENING MARKET FOR OTHERS, BY COUNTRY,  2020 & 2030(%)
FIGURE 20.SHORTENING MARKET, BY SALES CHANNEL, 2020 (%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF SHORTENING MARKET FOR DIRECT SALES, BY COUNTRY, 2020 & 2030(%)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF SHORTENING MARKET FOR INDIRECT SALES, BY COUNTRY, 2020 & 2030 (%)
FIGURE 23.SHORTENING MARKET, BY REGION, 2020 (%)
FIGURE 24.U.S. SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 25.CANADA SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 26.MEXICO SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 27.GERMANY SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 28.FRANCE SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 29.UK SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 30.ITALY SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 31.SPAIN SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 32.BELGIUM SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 33.REST OF EUROPE SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 34.CHINA SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 35.JAPAN SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 36.INDIA SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 37.AUSTRALIA SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 38.SOUTH KOREA SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 39.THAILAND SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 40.SINGAPORE SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 41.REST OF ASIA-PACIFIC SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 42.BRAZIL SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 43.ARGENTINA SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 44.UAE SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 45.NIGERIA SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 46.SOUTH AFRICA SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 47.SAUDI ARABIA SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 48.REST OF LAMEA SHORTENING MARKET, 2020–2030 ($MILLION)
FIGURE 49.TOP WINNING STRATEGIES, BY YEAR, 2017–2020*
FIGURE 50.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017–2020* (%)
FIGURE 51.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 52.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 53.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 54.FEDIOL.: NET SALES, 2018–2020 ($MILLION)
FIGURE 55.FEDIOL.: REVENUE SHARE BY SEGMENT, 2020 (%)

 
 

According to the insights of CXOs of leading companies, shortening market has witnessed consistent growth in past few years. Moreover, increase in demand for animal fats in F&B industry is one of the key driving factors.  

The lard obtained by melting animals and tallow obtained from raw fat of other animal species are examples of processed animal fats. Animal fats are primarily used in the production of margarine, shortening, and compound fat. In addition, they are found in many processed foods. Animal fats are used in the manufacturing of soaps, fatty acids, lubricants, and feedstuffs.

The demand from countries, particularly India, China, Malaysia, and Indonesia, drives the market. The demand for animal and vegetables fats is being driven by the respective bakery sectors of these countries, which are being supported by improvement in living standards and population growth.

The key players in the market for shortening have been expanding into new markets through acquisitions, new product development, agreements, and certifications. New requirements to label trans-fatty acid levels in foods are putting pressure on manufacturers to use alternative methods for producing hydrogenated oils, thus increasing demand for fats with high trans-fat levels.

 

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