Global Sports Nutrition Market Overview:
The Global Sports Nutrition Market size is expected to reach $44,003 million, by 2021. Sports nutrition products, such as sports drinks, supplements, and food that include protein powders, Isotonic drink powder, capsule/tablets (creatine/branched chain amino acids and others), supplement powder, ready-to-drink protein drinks, carbohydrate drinks, protein bars, carbohydrate/energy bars and other supplements. These products are developed for, and consumed by athletes and bodybuilders to improve their overall health, performance, and muscle growth. Sports drinks were conventionally used by athletes to replenish the water level in the body. Bodybuilders are the major users of sports supplements. However, these products are undergoing mass adoption by lifestyle and recreational users. The number of recreational and lifestyle users has consistently increased since the past few years. North America accounted for over 40% of the global sports nutrition market share. The Asia-Pacific region is expected to witness fastest growth during the forecast period.
Sports Nutrition Market Segmentation
The sports nutrition market analysis is provided for the global market. The market is segmented on the basis of product type, user, distribution channel, and geography. Based on product type, it is segmented into protein powder, Iso drink powder, capsule/tablets (creatine, BCAA and others), supplement powder, RTD protein drinks, Iso & other sports drinks, carbohydrate drinks, protein bars, carbohydrate/energy bars and other supplements. Iso drinks are non-carbonated beverages that contain electrolytes, amino acids, and other ingredients that replenish the water level in the body. This segment has shown a notable growth subject to the marketing tactics used by manufacturers and their focus on innovative product launches.
Sports supplements are marketed in the form of capsules, pills, and powders. Major supplement categories include weight gainers, muscle builders, performance enhancers, and meal replacement powders. Meal replacement powders are increasingly being used by women for weight loss and weight management. Increase in number of health clubs and fitness centers has created huge market potential for the growth of these products. Protein and carbohydrate bars have a higher penetration in developed markets as compared to developing regions. Soy and whey are the major protein sources used in nutritional bars. Manufacturers have launched a variety of nutritional bars in the market based on consumer preferences.
Athletes and bodybuilders are the prominent buyers of sports nutrition products. Moreover, in recent years, the adoption of these products has increased among recreational and lifestyle users owing to increased health awareness. These products are distributed through numerous retail channels such as large retail & mass merchandizers, small retail, drug & specialty stores, and various online retailers. In addition, they are distributed through fitness institutions such as gyms and health clubs.
Top Factors Impacting Global Sports Nutrition Market
Spiraling Increase of Health Clubs and Fitness Centers
In the recent years, health clubs and fitness centers have witnessed consistent growth due to increase in health concerns and change in lifestyle in developing countries. Rise in health awareness and need for adequate nutritional content in food have fostered the demand for these products. A surge in the number of middle-aged and geriatric population engaged in sports activities has further fueled the sports nutrition market growth.
Projected Increase in number of health clubs, 2014 ‐ 2021
Most of the health clubs sell protein supplements, nutrition bars, energy drinks, and similar sports nutrition products. Some health clubs hire dieticians to assist consumers with the selection of these products. Moreover, sports supplements witness increase in popularity and demand due to the growing number of health centers and fitness clubs worldwide, as these function as primary distribution channels for these products.
According to a comprehensive analysis of trends in body mass index (BMI), published in The Lancet, one of the leading global general medical journals, there has been a startling increase in the number of obese people worldwide, rising from 105 million in 1975 to 641 million in 2014. North America has highest BMI and it increased from 59 in 2010 to 61.3 in 2014 as can be depicted from the figure below.
Prevalence of being overweight (BMI ≥25), in adults over 18 years, 2010 & 2014
Rapid Pace of Urbanization
Urbanization is one of the major factors that fuels the demand for sports nutrition products worldwide. It is characterized by change in lifestyle, increase in the number of working women, and increase in the consumption of ready-made & fast food. These factors result in increased intake of junk foods that may lead to several health disorders, such as obesity, which drives the individuals to adopt a healthier lifestyle. At the same time, these factors also lead to increased health awareness, which drives the market for sports nutrition products. Therefore, to stay healthy, consumers are attracted toward sports nutrition products.
Growing Number of Non-traditional Users
Athletes and bodybuilders are the prime consumers of sports nutrition products. However, the market is benefited from the rise in number of recreational and lifestyle users. Change in lifestyle and rise in disposable income in developing countries are the driving factors of the market. Moreover, increase in awareness about benefits of protein-based sports nutrition products and active lifestyle have accelerated the growth of the sports nutrition industry.
Availability of Cheap Counterfeit Products and Food Safety Issues
Availability of counterfeit products at cheap prices is a key factor that restrains the growth of the market. These products do not comply with the food safety regulations. High level of contraband and counterfeit products affect sales of reputed companies and hamper their market position. Therefore, availability of these products and food safety regulations would continue to restrict growth of this market.
Japan: The leading market in Asia-Pacific
Sports form an integral part of the Japanese culture. Traditional sports, such as martial art and sumo, are famous ones along with equal influence from western ones such as football and baseball. Popularity of these sports has led to a notable adoption of sports nutrition products in the country. It is amongst the leading markets for sports nutrition products in the ASIA-PACIFIC region.
Japan Sports Nutrition Market Revenue, 2014 - 2021
Among the available sports nutrition products, sports drinks are most popular in Japan. Aquarius and Pocari sweat accounts for the major share of sports drinks market. Moreover, sports food such as nutrition and energy bars show increasing penetration rate in the country. Otsuka Pharmaceuticals and Coca-Cola are other leading players in the Japanese sports drinks market.
Key market players profiled in the report are The Coca-Cola Company, Abbott Nutrition Inc., PepsiCo Inc., Glanbia Plc., Reckitt Benckiser Group plc, Yakult Honsha Co Ltd, Post Holdings, Inc., GNC Holdings, Clif Bar & Company, and Otsuka Pharmaceuticals Co., Ltd. They have adopted various growth strategies to capture a larger market share and increase their customer base. Product launches, partnerships, and acquisitions are the prime growth strategies adopted by these companies to strengthen their foothold in the market. PepsiCo has reformulated its existing sports nutrition products to reduce their fat, salt, and sugar content.
Other players in the value chain include Atlantic Multipower UK Limited, GlaxoSmithKline PLC, Olimp Laboratories, Ultimate Nutrition Inc., and PowerBar Europe GmbH.
- The report includes extensive analysis of the factors that drive as well as restrain the global sports nutrition market.
- The market projections for the period 2016‐2021 is included along with factors affecting the same.
- The report also provides quantitative as well as qualitative market trends to help the stakeholders to understand the situations prevailing in the market.
- Competitive intelligence highlights the business practices followed by the leading market players across various geographies.
Sports Nutrition Market Key Segments:
The market is segmented on the basis of product type, end user, distribution channel, and geography
By Product Type
- Protein Powder
- Iso Drink Powder
- Capsule/Tablets (Creatine, BCAA and others)
- Supplement Powder
- RTD Protein Drinks
- Iso & Other Sports Drinks
- Carbohydrate Drinks
- Protein Bars
- Carbohydrate/Energy Bars
- Other Supplements
By End User
- Recreational Users
- Lifestyle Users
By Distribution Channel
- Large Retail & Mass Merchandisers
- Small Retail
- Drug & Specialty Stores
- Fitness Institutions (Gym & Health Clubs)
- Online & Others
- North America
- Rest of Europe
- Rest of Asia-Pacific
- LAMEA (Latin America, Middle East, and Africa)
- South Africa
- Rest of LAMEA
Market Players in Value Chain
- The Coca-Cola Company
- Abbott Nutrition Inc.
- PepsiCo Inc.
- Glanbia Plc.
- Reckitt Benckiser Group Plc.
- Yakult Honsha Co. Ltd.
- Post Holdings Inc.
- GNC Holdings
- Clif Bar & Company
- Otsuka Pharmaceutical Co. Ltd.
- Atlantic Multipower UK Limited
- GlaxoSmithKline PLC
- Olimp Laboratories
- Ultimate Nutrition Inc.
- PowerBar Europe GmbH