Rapid expansion of the retail industry plays a major role in the distribution of microgreens. It is becoming more important to make microgreens available to the health-conscious consumers and to increase the popularity of the microgreens. As it is new and emerging market and also misunderstood with sprouts which is different than microgreens. Restaurants has been playing vital role in the growth of the microgreens as chefs are considerably using microgreens as flavoring and garnishing agent with regular food items.
However, lack of awareness regarding health benefits and technical knowledge regarding the indoor vertical farming is expected to hinder the growth of the microgreens market during the forecast period. Furthermore, lack of skilled labor, high cost of investment, and high retail price are limiting the growth of the microgreens market.