Sugar Free Cookies Market Research, 2031
The global sugar free cookies market size was valued at $5.5 billion in 2021, and is projected to reach $10.3 billion by 2031, growing at a CAGR of 6.7% from 2022 to 2031.
The sugar free cookies market is segmented into Sweetener, Nature, Product and Type.
Cookies are cooked or baked desserts or snacks that are generally flat, small, and sweet. Cookies are made using flour, eggs, sugar, and some type of fat, oil, or butter. Moreover, chocolate chips, raisins, oats, and nuts are added to it. Sugar free cookies are made using low calories sweeteners. Sugar free cookies market is a part of the baked products industry.
A rapid surge in the prevalence of diabetes, obesity, and being overweight among the global population is driving the sugar free cookies market growth significantly. According to the International Diabetes Federation (IDF), around 537 million people aged 20 to 79 years, were living with diabetes all over the globe, in 2021. This number is expected to rise to 643 million by 2030 and approximately 783 million by 2045. Around 75% of the diabetic population lives in low- and middle-income countries. In 2021, 6.7 million deaths were linked to diabetes in the globe. According to the World Health Organization (WHO), in 2021, obesity and overweight affected almost 60% of the European population. Excess body weight can increase the risk of almost 13 types of cancer in the body. According to the World Health Organization, cardiovascular diseases caused around 32% of the global deaths in 2019 therefore, becoming the leading cause of global deaths. Obesity, overweight, and diabetes increase the risk of cardiovascular diseases. Therefore, the rising awareness regarding the health risks due to diabetes, the demand for the sugar free cookies is expected to rise significantly across the globe and boost the market growth during the forecast period.
A rise in consumer expenditure on health and wellness products is expected to boost the sugar free cookies market demand in the upcoming years. The global population has witnessed an increase in the prevalence of various chronic diseases due to the increased consumption of sugar, processed food, and chemical-based food ingredients. The rise in awareness among consumers regarding the ill-effects of sugar based food products on health in the long term has led to a significant increase in demand for the healthier food. Moreover, rise in the number of infectious and chronic diseases like COVID-19, H1N1 flu, and cardiovascular diseases coupled with increased healthcare expenditure has boosted the consumer focus towards preventive measures. It is estimated that around 18% of the gross domestic product of U.S. was constituted of healthcare expenditure in 2018. The rising healthcare costs has fueled consumer expenditure on health and wellness products significantly in the past few years. Therefore, the surge in health & wellness expenditure and rise in consumer awareness regarding the sugar free or low-calorie food products are expected to drive the growth of the sugar free cookies market during the forecast period.
The availability of sugar-free cookies that may serve as the healthier option for diabetic consumers may impact the sugar free cookies market positively and significantly. The growth in the prevalence of diabetes and obesity is forcing people to opt for healthy food and manufacturers are continuously trying to figure out the healthier substitute for sugar in order to exploit the sugar free cookies market opportunities. People in today’s time have become more health conscious and only want to consume food that helps them to lead a healthy and active lifestyle. A few natural and healthier substitutes of sugar exist in the market such as stevia, xylitol, erythritol, monk fruit sweetener, and yacon syrup that may be used by the sugar free cookie manufacturers in the upcoming future. More study and research are required in order to develop a healthier alternative of sugar and sugar alcohols. Further development in this field may open up new opportunities for the players dealing in the sugar free labeled products in the foreseeable future.
However, the global sugar free cookies market faces a major drawback due to the availability of a wider number of substitutes. The easy availability of snacks such as wafers, crackers, biscuits, confectioneries, and chocolate bars are the major restraining factors that may hamper the revenues of the sugar free cookies market. Moreover, the availability of various other healthy and functional food and beverages may act as a restraint to the growth of sugar free cookies. The higher penetration of the packaged food industry along with the modern trade channels has provided consumers with a huge variety of snacks. In absence of a particular snack, consumers frequently opt for a substitute product easily. Therefore, a strong distribution network becomes an essential part of the sugar free cookies market.
The sugar free cookies market is segmented on the basis of product, type, sweetener, nature, and region. By product, the sugar free cookies market is classified into bar, molded, rolled, drop, and others. By type, the market is categorized into chocolate chip, peanut butter, gingerbread, oatmeal raisin, and others. By sweetener, the market is fragmented into sucralose, aspartame, saccharin, acesulfame potassium, and others. By nature, the market is divided into organic and conventional. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
As per the sugar free cookies market forecast, depending on product, the bar segment is expected to sustain its dominance during the forecast period. The bar segment accounted for 30.9% of the sugar free cookies market share in 2021. This dominance is attributed to the huge production of sugar free cookies in the bar shape as it is the most common and most preferred cookie product, globally. Bar is one of the most common cookie products easily available across the globe. It is made by pressing the ingredients into a rectangular pan. It can be multi-layered. Bar cookies are square in shape and hence its name is derived from its shape. The growth in popularity of baked products across the globe coupled with the easy availability of bar cookies is a major factor behind the dominance of the bar segment in the market.
As per the sugar-free cookies market trends, on the basis of type, the chocolate chip is expected to be the dominant segment during the forecast period. The chocolate chip segment garnered revenue of around $1,098.8 million in 2021 and is expected to grow at a CAGR of 6.2% during the forecast period. The huge popularity of chocolate among the children and young populations across the globe has led to the dominance of the chocolate chip segment in the global sugar-free cookies market.
It is estimated that in U.S., around 40% of consumers prefer chocolate chip-based cookies. The higher desire for chocolate among both the old and young demographics has led to the significant growth of the chocolate chip segment in the sugar-free cookies market. The chocolate flavor is most popular in Europe and North America. Moreover, the rising popularity of chocolate chips in developing regions like Asia-Pacific and LAMEA is expected to boost the demand for chocolate chip-based sugar-free cookies in the market.
Based on the sweetener, the aspartame segment dominated the market with 34.3% market share in 2021 followed by the saccharin and sucralose segments. The huge adoption of artificial and natural sugar substitutes owing to their low-calorie attributes, in making sugar-free cookies is expected to boost the growth of these sweeteners in the global sugar-free cookies market.
Aspartame is an artificial low-calorie sweetener and it is most popular and highly adopted among the manufacturers of low-calorie food and beverages products. Aspartame was the largest segment in the global sugar-free cookies market in 2021. The huge adoption of aspartame in the manufacturing of sugar-free cookies is expected to retain the significance of this segment during the forecast period.
By nature, the organic segment accounted for a market share of around 14.1% in 2021 and is expected to grow rapidly during the forecast period. Organic cookies are made using organically produces ingredients such as flour, sugar substitutes, and spices. The increasing awareness regarding the harmful effects of food produced from chemical processing is boosting the demand for organic cookies among global consumers.
The growth in concerns regarding the environment, sustainability, and healthy food are a few factors that are expected to boost the demand for organic food products like organic sugar-free cookies globally. Moreover, the manufacturers and traders have a high-profit margin associated with the trading of organic low-calorie cookies in the international market. The farmers are benefitted from organic spices and other ingredients farming due to the high-profit margin and it is also eco-friendly. Moreover, consumers are becoming aware of the benefits of organic cookies on health and on the environment. According to the Organic Trade Association (OTA), in 2020, U.S. witnessed an all-time high in sales of organic food and non-food products. All these factors are expected to foster the demand for the organic sugar-free cookies market in terms of revenue.
Region-wise, the sugar-free cookies market has been analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America dominated the market in 2021, garnering a market share of 38.6%, followed by Europe with 33.3%. Asia-Pacific is expected to witness the highest CAGR during the forecast period, owing to the growing penetration of bakery products in the region.
U.S. has witnessed an increase in the prevalence of diabetes among the population. According to the Centers for Disease Control and Prevention (CDC), around 11.3% of the U.S. population, or 37.3 million people were suffering from diabetes in 2021. There are around 96 million people aged 18 years or above who have prediabetes. Furthermore, around 26.4 million geriatric people aged 65 years or more are suffering from diabetes. Therefore, a significant rise in the number of diabetic patients in U.S. coupled with the huge consumption of cookies has significantly fueled the demand for sugar-free cookies in North America. The growing demand for organic sugar free cookies is expected to further fuel the growth of the North America sugar-free cookies market in the foreseeable future.
The major players operating in the global sugar free cookies industry include Aunt Gussie’s Cookies & Crackers, Baker Street, Bisk Farm, Burton’s Biscuit Company, Diabliss Consumer Products Pvt, Ltd., Fat Snax, Galletas Gullon, Good Dees, Helwa Wafelbakkerji, Kravour Food Pvt, Ltd., and Nutri Value, NutroActive, Unibic, Voortman Bakery, and Wellversed. These market players are constantly engaged in various developmental strategies such as acquisitions, mergers, and product launches to exploit sugar free cookies market opportunities and gain market share.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sugar free cookies market analysis from 2021 to 2031 to identify the prevailing sugar free cookies market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the sugar free cookies market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global sugar free cookies market trends, key players, market segments, application areas, and market growth strategies.
Sugar free cookies Market Report Highlights
| Aspects | Details |
 Market Size By 2031 | USD 10.3 billion |
 Growth Rate | CAGR of 6.7% |
 Forecast period | 2021 - 2031 |
 Report Pages | 260 |
 By Sweetener |
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 By Nature |
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 By Product |
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 By Type |
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 By Region |
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 Key Market Players | Voortman Bakery, galletas gullon, s.a., burton's biscuit company, Baker Street, Fat Snax, helwa wafelbakkerij bv, Aunt Gussie's Cookies & Crackers, Good Dees, Diabliss Consumer Products Pvt., Ltd., Wellversed, Unibic, Kravour Food Pvt., Ltd., Nutri Value, Bisk Farm, NutroActive |
Analyst Review
The market is expected to witness significant growth owing to the increasing concern toward a healthy diet among consumers. The new market entrants with new products is expected to boost the market growth since it will provide wider variety of choices to consumers with better offerings. For instance, Lo! Foods, a Bengaluru-based FMCG startup has entered the cookies market with sugar free, low-carb, and refined flour-free keto-friendly packaged cookies.
CXOs further added that the rise in the incidence of diabetes is expected to propel the growth of the sugar free cookies market. The global sugar free cookies market has witnessed significant growth in the past few years. North America has emerged as the largest market owing to rising concerns related to diabetes and other cardiovascular diseases.
Moreover, the sugar free cookies market is expected to witness the highest growth in Asia-Pacific owing to a large number of diabetes and obesity incidents. According to the IDF diabetes atlas, around 90 million people are suffering from diabetes in South Asia alone and it is expected to reach 113 million by 2030 and 151 million by 2045. Owing to such huge population suffering from diabetes in the region, the market is expected to grow at a significant CAGR as sugar free products offer low-calorie intake that satisfies the taste buds of the diabetics along with lower health impacts.
The global sugar free cookies market size was valued at $2,286.9 million in 2021, and is estimated to reach $3,427.9 million by 2031, registering a CAGR of 4.2% from 2022 to 2031. A rapid surge in the prevalence of diabetes, obesity, and being overweight among the global population is driving the sugar free cookies market growth significantly.
The sugar free cookies market report is available on request on the website of Allied Market Research.
The forecast period considered in the global sugar free cookies market report is from 2022 to 2031. The report analyzes the market sizes from 2022 to 2031 along with the upcoming market trends and opportunities. The report also covers the key strategies adopted by the key players operating in the market.
The major players operating in the global sugar free cookies industry include Aunt Gussie’s Cookies & Crackers, Baker Street, Bisk Farm, Burton’s Biscuit Company, Diabliss Consumer Products Pvt, Ltd., Fat Snax, Galletas Gullon, Good Dees, Helwa Wafelbakkerji, Kravour Food Pvt, Ltd. and Nutri Value, NutroActive, Unibic, Voortman Bakery, and Wellversed.
The sugar free cookies market is segmented on the basis of product, type, sweetener, nature, and region. By product, the sugar free cookies market is classified into bar, molded, rolled, drop and others. By type, the market is categorized into the chocolate chip, peanut butter, gingerbread, oatmeal raisin, and others. By sweetener, the market is fragmented into sucralose, aspartame, saccharin, acesulfame potassium, and others. By nature, the market is divided into organic and conventional. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Asia-Pacific sugar free cookies market is analyzed across China, India, Japan, South Korea, Australia, and rest of Asia-Pacific. China was the leading market in 2021, with 19.7% of the revenue share. India is expected to witness the highest CAGR during the forecast period, owing to a significant rise in the diabetic population in the past few years and rising penetration of bakeries in the country.
North America dominated the market in 2021, garnering a market share of 38.6%, followed by Europe with 33.3%. Asia-Pacific is expected to witness the highest CAGR during the forecast period, owing to the growing penetration of bakery products in the region.
The outbreak of COVID-19 pandemic had led to partial or complete shutdown of production facilities, which do not come under essential goods, owing to prolonged lockdown in major countries such as the U.S., China, Japan, India, and Germany. It has led to either closure or suspension of their production activities in most of the industrial units across the world.
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